Suggestion: if your store is named Helvetica, maybe use the…

Suggestion: if your store is named Helvetica, maybe use the Helvetica typeface? 😏

Airport mall corridor with a store sign reading Helvetica in a serif font, beside Porsche Design and Tissot shops, with shoppers and staff visible.
More in Travel · August 2017 City Museum

Another Thing · my podcast

Another Thing

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