In Paul Jarvis Sunday Dispatch today he highlights how he disagrees with the assumption in “main-stream startup culture” that you have to “move at break-neck speed”. I started writing a reply in email and decided to make it a post instead. ๐Ÿ™‚

I think Jarvis is largely right on this. I strongly dislike the growing use of the word โ€œhustleโ€ in startups. It feel cheap and underhanded (to pressure or coerce). Hustle and pivot are now widely accepted terms, and both describe what are likely failure modes.

Also bringing in physics, fast isnโ€™t enough. Speed in a direction is needed. Velocity. A lot of speed at all costs ignores the fundamental question of โ€œwhere are we going?โ€

Maybe ignoring where you are going is why pivot and hustle are so prominent in the language?

Jamie Thingelstad @jthingelstad

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