I’ve never desired to put a lot of tracking code on my websites, but I had left Google Analytics. I’ve decided to remove that too. In fact, I’ve removed all third party resources. You can check for yourself by using Ghostery and going to my sites.
While I found the information on what you all read and look at interesting, there are three primary reasons I’ve done this.
Analytics as Addiction
I believe there is a clear trend to use analytics as an addicting feature. How many views, likes or comments something receives is a psychologically affirming tool that services use to addict us to them. Is there any social media platform that doesn’t use these feedback loops to encourage you to spend even more time using them?
If your goal is to addict a user then, by all means, use every means possible to create feedback loops. If your goal is to drive attention and engagement on content, then show writers analytics so they can optimize that. I don’t have these goals for my sites, so I don’t need it. I’m needlessly toying with an addictive substance that I don’t need.
I’m a firm believer that we need a concept of zoning on the web. When I’m in someone’s house, I have a different expectation of privacy than when I’m in a shopping mall. When I’m in a park, I have different expectations of safety and freedom than when I’m in an industrial facility. We should be able to cue our expectations around privacy and freedoms off of our surroundings. On the web this is confusing. Facebook is a shopping mall, but it pretends not to be.
Visiting my websites should be closer to visiting me, personally. If you are having dinner at my house and comment on my espresso machine, I don’t send a note to a tracking service to let them know you might be interested in buying a coffee machine. I don’t think that should happen on my website either.
Don’t be a Hypocrite
I run 1Blocker and Ghostery in my browsers to protect my privacy. In those tools, I block hundreds, and perhaps thousands, of 3rd party services and scripts. I think you should do the same. It is hypocritical for me to embed a tracking service on my sites, that I block on other people websites, and encourage people to block themselves.