A while back I tried a way of sharing links to things that I found interesting every week. I did it by making a link blog post and then sharing links to that blog post. I got more positive feedback on those posts than I expected. People really liked them and found value in what I was highlighting.
But I didn’t like the link posts cluttering up my blog. They felt different and I eventually decided to stop doing the posts mostly because I was frustrated with how my website was coming along.
I enjoy a number of weekly newsletters. I subscribe to MacStories for the members only Club MacStories newsletter. Patrick Rhone’s One More Thing is a very well written personal newsletter and a treat whenever it comes. Sitting down with an espresso and my iPad to casually read through weekly newsletters is a treat on the weekend.
Email newsletters are ‘old school’. There is something about the medium that feels more personal and more conversational than others. I wanted to try this out, and realized that those old link posts were the right foundation to build upon.
Next I wanted to see how hard this would be. I quickly looked into TinyLetter and realized it would be pretty easy. I like that TinyLetter exists as a way for personal email newsletters. It’s very easy to use.
With the basis of my links I decided to put together a newsletter. I
went with the somewhat goofy name of the Weekly Thing playing off my
last name. Total aside, but I used to own the domain
thing.org in the mid 90’s. I was at the U of MN at
the time and I got an email from The Thing, a museum
in Germany, asking if they could have the domain. I transferred it to
them, seemed the right thing to do. My future as a domain squatter was
determined at that time.
I’ve been quietly publishing the Weekly Thing for a few weeks now to an invited group of friends. I’ve been testing out my automation and the structure. I’m very pleased with how it’s working and this week put the subscribe page live and started sharing it. My first goal is to get to 100 subscribers and continue to flesh out the content. I hope you all enjoy it!
Go to the Weekly Thing to subscribe!