I was flipping through the March 14th copy of The Economist and ran across “The final reel” story. Fisher-Price is no longer going to make the View-Master. It was an odd article. I felt rather sad. I think because I distinctly remember as a little boy looking through my own View-Master and being amazed at the images and also completely obsessed trying to figure out how it worked. The experience continued this summer as Mazie enjoyed looking at her very own View-Master.

Going forward kids will only be able to get reels of animated characters and other licensed, copyrighted characters for the View-Master.

Jamie Thingelstad @jthingelstad

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