I think there is a huge potential for Generative AI in tools, but this is a heavy expense that is going to make it a tough decision.

Microsoft announced that it would charge $30 a month for AI features in its productivity software. That could mean a cost increase of up to 83% for the millions of subscribers to products such as Word and Excel. Shares in the firm jumped to a record high at the prospect. — Economist Espresso, July 19, 2023