The Chess Master and the Computer by Garry Kasparov
A compelling read on how an objective was achieved, but not really. This part from the end of the article really struck me:
This is our last chess metaphor, then—a metaphor for how we have discarded innovation and creativity in exchange for a steady supply of marketable products. The dreams of creating an artificial intelligence that would engage in an ancient game symbolic of human thought have been abandoned. Instead, every year we have new chess programs, and new versions of old ones, that are all based on the same basic programming concepts for picking a move by searching through millions of possibilities that were developed in the 1960s and 1970s. Like so much else in our technology-rich and innovation-poor modern world, chess computing has fallen prey to incrementalism and the demands of the market. Brute-force programs play the best chess, so why bother with anything else? Why waste time and money experimenting with new and innovative ideas when we already know what works? Such thinking should horrify anyone worthy of the name of scientist, but it seems, tragically, to be the norm. Our best minds have gone into financial engineering instead of real engineering, with catastrophic results for both sectors. via [The Chess Master and the Computer by Garry Kasparov at The New York Review of Books](http://www.nybooks.com/articles/archives/2010/feb/11/the-chess-master-and-the-computer/).
I’d add advertising optimization to the other items our best minds have gone into.